Drawing Hygge in the Heart of Korea

Sofie Fribo

Illustrator & Artist

sofiefribo.korea@gmail.com

About me
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About me

I trained at KMD in Bergen, Norway — the Faculty of Fine Art, Music and Design — where I learned to trust slow looking, messy drafts, and the moment a line finally tells the truth.

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In 2022 I published the illustration essay I Was Pregnant in Korea, a very personal book born in Seoul and shaped with Hygge Time. It sits close to everything I still draw: tenderness, displacement, humour, and the textures of everyday life here.

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Day to day you will find me on Instagram @sofiefribo_illustration — sketches, works-in-progress, and the small sparks that later become products, workshops, or prints.

Career

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2025
  • Workshops at Bangadari Library, Sinwol-dong — community programmes around making and storytelling.
  • Hygge Time — art direction and design for new products including the ssangnyuk set and Daily Point norigae keyrings.
2024
  • Bangadari Library workshops — LEGO printing, calendars, and popup cards with readers of all ages.
2023
  • Hygge Time — yut nori set; art direction and design from concept to finished goods.
  • Bangadari Library — time-capsule and popup-book sessions.
  • Pro-bono caricatures for families at Eunhasu Daycare, Sinwol.
2022
  • Published illustration essay I Was Pregnant in Korea (Seoul, Hygge Time).
  • Bangadari Library — calendar-making workshop.
2016–2020
  • Bachelor of Fine Art, Faculty of Fine Art, Music and Design (KMD), Bergen, Norway — studio practice across drawing, print, and spatial work.
  • From 2020: drawing-diary project and daily rhythm on Instagram @sofiefribo_illustration.
2016–2019
  • Selected exhibitions and performances — Norway, Lithuania, Denmark, and Korea.
  • 2019: Group show what if…?, Iflatable Mushmellow — Vilnius, Lithuania.
  • 2018: Solo Same Same but Different — National Museum of Modern and Contemporary Art, Seoul.
  • 2017: Collaborations and solo shows in Bergen (Gallery Fish, Gallery Flagpole, BA1 spring show); performance Would You Cut Off Her Hair?
  • 2016: Deep Color — Carte Blanche, Bergen; school shows Multiples and Masses / Memory Loss, Strømgaten 1; 24 New Secrets — ZeBU, Copenhagen.

Hygge Time

Collaboration

Art Director at Hygge Time

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At Hygge Time I lead visual direction for objects that invite people to play and pause — from the yut nori and ssangnyuk sets to the Daily Point norigae keyrings. Each project moves from research and rough thumbnails into colour, packaging, and the tiny graphic rituals that make a shelf feel like home.

The outcome is a family of tactile, giftable pieces rooted in Korean play culture, filtered through Nordic calm and a love of clear, friendly drawing.

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